The goal of the business was to create a brand identity that would resonate with environmentally conscious consumers and help position the business at the intersection of tradition and innovation within the ceramic field. Objectives included increasing brand awareness and driving customer engagement.

My approach was to create a brand identity that communicated 76b values of cutting-edge design, sustainability, and authenticity. I developed a brand strategy that focused on creating a unique visual identity that would differentiate the brand from its competitors.